A former colleague from a different company contacted me from Alphapointe with interest in putting together a writer/designer team to produce business-to-business product sell sheets mainly for online distribution. Additional work grew from there.

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The first sell sheet developed was for the B3 Aviator Pen—in a new color for the pen model. Out of the initial project scope discussion, one of the claims made by Alphapointe is that the B3 is the top choice of fighter pilots. To clarify this claim, I spoke with a military pilot who confirmed the claim, citing the unique size and shape that fits well into a flight suit pocket and the value of the multifunction pen/pencil. This knowledge helped spur the visual concept.

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In addition to image selection, concept development with the copywriter, and layout per brand guidelines, I also shot and Photoshopped product imagery for a variety of sell sheets. The product poster versions of the sell sheets were ordered months later.